Escalation and Practice Essay Example for Free

Escalation and Practice Essay A holographic fabric printer has been developed by AIC(Advanced International Corporation) and is considering the option of exporting it to India. The research paper is aimed at performing an analysis of the situation to determine whether such an idea will bear fruits or not. The social situation, the political situation, the location, scenario, the future business prospects and the general textile industry statistics are performed to assist in the implementation of the idea. It is on the basis of this information that a hypothesis has been made. AIC is basically concerned with the manufacture and development of machinery and parts for industries such as printing firms, toy manufacturering not excluding the fabric industry. The printing part includes; posters, large wallpapers, and large billboards for companies advertisement. The company has developed a new tool that enables the printing of holographic images on fabrics. The new tool is not only meant for commercial advertising purposes but also could be utilized in the modern clothing industry. AIC is looking to export the printing tool to India and some of the Asians countries because the Central and Eastern Asian countries are the biggest exporters of raw and ready made fabric. It is therefore the aim of this research paper to make a thorough analysis of the situation and come up with a suggestion or conclusion on whether the project will be viable and whether it will be profitable for AIC to go ahead and export the tool to textile industries in India. From previous statistics carried out by India itself and other interested bodies it is clear that Indias exports are slightly lower than what they expect. If this tool is introduced to India, it might be a success in increasing the market for Indias textile exports. It is therefore important to find out this fact with the aim of giving the relevant conclusion. The research will look at the percentage of textile products exported by India to various countries of the world, Indias annual industrial production and also the demand of various textile products by the mentioned counties. This will help in giving out a rough idea of what to expect by the year 2010 and whether the project should be put in place. Recommendations and conclusions will be made and leave it at the discretion of AIC. Basing on the studies performed and the data collected, it will be a good idea to export the holographic fabric printer to India as she is a growing market with sufficient demand , opportunities of trade as well as a potential future region in terms of textile production and exportation. This trade agreement between India and AIC would be one of the opportunities aimed at boosting the profits and business relations for both of them.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The viability of the project will be tested using the Simple Correlation method. This method will be used as it compares the relationship between two variable in a much simpler way as compared to other methods. When using this method, the study will be statistically significant if the outcome is either; higher than or equal to 0.7 (0.8) to 1.0; or lower than or equal to -0.7 (-0.8) to -1.0. The AICs project manager requires an analysis of the situation on the exportation of the new holographic printers to India. The paper therefore aims at determining whether such an endeavor will be beneficial or not in the long run. India on the other hand, is looking forward to boosting its textile exports all over the world and has a target of about 8% by the year 2010. India has a current share of approximately 4% to 5% of the total world textile export. After agriculture, textile is the second largest sector in India and it provides a lot of   export revenue and a substantial GDP of the country. Technological breakthroughs as a tool will help in the improvement of this sector and thus give India the edge to improve on its trade standing internationally. Advanced International Corporation therefore, is aiming for a fruitful result from the move and is looking for its new development which is the holographic fabric printer.

Octavians Journey to Become Augustus :: essays research papers

Octavian was born in Rome on September 23, 63 BC. He was given the name Gaius Octavius, however, he would not keep this name for long. His father, who shared his name, came from a respectable although undistinguished family and was governor of Macedonia. In terms of his rise to power, Octavian’s most important immediate family member was his mother, Atia, who was the niece of Julius Caesar, who would soon be Rome’s greatest and most successful general and Dictator. When Octavian was four years old, his father died so he spent most of his childhood with his stepfather Lucius Marcius Philippus. When he was 15 he was elected to the College of Pontiffs where Caesar requested that Octavius join his staff for hi campaign in Africa. Although he didn’t go to Africa with Caesar, the following year, he attempted to join Caesar in Spain to fight the forces of Pompey, however he fell ill and couldn’t go. When he finally recovered, he sailed to meet Caesar, only to be shipwrecked, however this did not stop Octavius, he traveled across hostile territory to Caesar’s camp, which greatly impressed Caesar. Octavius joined Caesar on the return home in which Caesar secretly changed his will to make Octavian his successor. On 44 BC, Caesar was assassinated, and his will revealed that Caesar had adopted his great-nephew Octavius as his son, making him the heir to the thrown. This meant that Octavian’s name was to be changed to Gaius Julius Caesar. When Octavian returned to Rome, he found it being led by Mark Antony and Aemilius Lepidus. Octavian failed to convince Marc Antony to hand over Caesar’s assets and documents, however he was recruited into the senate and when Antony left Rome to take command in northern Italy, Octavian made war on Antony who was defeated and fled to Gaul. Now the senate had lost control over Octavian who marched on Rome and forced the senate to accept him as consul. Three months later, he completely cut off the senates’ power. In 40 BC, stated by the Treaty of Brundisium. The Roman Empire was to be divided between Marc Antony and Octavian, Marc Antony taking the east and Octavian taking the west. Eventually, Octavian became angry with Antony, and read his will to the public, which promised large inheritances to his children but also said that if he die, his body be moved to Egypt.

The role of originality and creativity in setting out a good marketing communication strategy

Introduction The paper panda tour of introducing 1600 paper pandas in Hong Kong has demonstrated the use of quite original and creative elements, which are important aspects in setting out a good marketing communication strategy (Ng, 2014). It has been indicated that marketing managers have tried their best to use original methods of attracting customers to particular products and services. The dimension of creativity implies one’s talent in presenting projects that not only keep the attention of the audience but also make them realise that creativity is an indicator of long-term success (Thun, 2010). The objective of this paper is to explore the impact of originality and creativity on the process of developing a positive marketing communication strategy. Originality and creativity are major elements in setting out a relevant marketing communication strategy. These aspects allow marketers to send reliable brand messaging across numerous marketing channels, including social media which is associated with adequate creativity (Porcu, del Barrio-Garcia, & Kitchen, 2012). The paper panda tour serves as a proper example of how business should provide customers with more than the standard form of advertising (Thun, 2010). For instance, the idea of Integrated Marketing Communications (IMC) makes a clear sense in this context by emphasising the originality and creativity dimensions of the strategy behind the paper panda tour. Researchers suggest that marketing teams should focus initially on the customer, which is the case with the paper pandas (Porcu, del Barrio-Garcia, & Kitchen, 2012). Customers are exposed to the original and creative project of paper pandas through a mix of integrated communication methods, which are considered by people eye-catching and trustworthy. According to marketing researchers, IMC is an innovative and creative step because the complete culture of marketing agencies, in-house marketing departments, and marketing consultants had expanded the idea of separating advertisement, direct marketing, sales promotion, and public relations, rather than the pleasant, customer-centred development process that IMC requires (Duncan & Mulhern, 2004). Integrated Marketing Communication has become an important part in marketing because the technological system has the integration of business stakeholders (Kalamas, Mitchell, & Lester, 2009). According to experts, planning and implementation of all marketing communications are required to be done in an original and creative manner in order to meet the marketing objectives and attract more customers (Vance, Howe, & Dellavalle, 2009). The process of building and applying different communication programs reflects in the possibility to have a solid impact in the future over time (Kitchen & Schultz, 1999). The general IMC method focuses on customers and functions to establish and classify the methods to extend the influential communications programs. For the creators of the paper panda tour, it has become important to plan, develop, implement and assess the coordinated and measurable influential marketing communication programs applicable to external and internal viewers over time (Laurie & Mortimer, 2011). It is a policy in which different marketing communication tools like promotion, public relations, sales promotion, direct marketing and personal selling operate together to strengthen the communication process to target consumers. Such holistic and creative approach has led to the popularity of paper pandas. Media has experienced a wide phase of development in the last decade, implying that the creators of this original project have considered the importance of applying essential marketing strategies to reach out an optimal number of customers (Duncan & Mulhern, 2004). Marketing managers were formerly focused on advertising their product/service through traditional marketing forms like TV, radio and newspapers (Gronroos, 2004). However, now the current marketing trend appears to be digital as Information Technology has become an important element of daily lives (Reid, 2005). The digital aspects of originality along with the physical dimensions of creativity evident in the massive project of paper pandas have indicated the use of proper communication strategies. A concept shift has been presented, or in other words, the creators of the project have focused on demonstrating a move from traditional marketing towards digital content that flows across various integrated media channels. As a r esult, more people can be informed about the project of the paper pandas and thus would prefer to see it (Laurie & Mortimer, 2011). The theory definitely suggests about building the marketing communication mix which is considered being interdependent and bringing more incorporation and moving towards having several methods of accessing media, i.e. bringing in more flexibility in the marketing mix by using a combination of traditional and new digital media. Furthermore, it refers to the actions of media audience as being migrant, i.e. changing the marketing form that can provide them with the required experience. In such marketing environment, customers are dynamically involved and looking for new, original and creative content to make proper connections. Transition has played a relevant role in shifting the marketing trends, which is obvious in the formation of the paper panda project. The concept of transition indicates that the traditional media is not being displaced; rather its operations and significance are being shifted with new media options (Reid, 2005). This reflects in providing detailed online information about the project, such as in social media platforms and blogs. For instance, in a blog by Ng (2014), the focus is on describing the paper panda project in detail, with an emphasis on the substantial number (1600) of paper pandas exhibited to the audience in Hong Kong. In this way, media transition is more than merely a technological shift changing the relationship between existing technologies, sectors, markets and supporters (Kelm, 2011). Transition has brought remarkable changes in the media rights and has improved marketing media concentration. The elements of originality and creativity have played an important role in forming a good strategy that involves a combination of different IMC elements (Michaelidou, Siamagka, & Christodoulides, 2011). According to marketing experts, there are five established IMC elements known as Advertising, Promotion, Direct marketing, Personal selling and PR (Public Relations). It has been indicated that the paper panda project in Hong Kong has been successful in covering all these elements and achieving substantial customer interest (Porcu, del Barrio-Garcia, & Kitchen, 2012). A good marketing strategy normally focuses on building original and creative content that creates attention as well as motivational encouragement for users to share it with their friends and families (Kelm, 2011). For instance, the paper panda project can be adequately popularised through different social media platforms because it is a relevant step to rely on the contribution of different users to talk about the exciting project. The keys to social media success are user contribution, user brand loyalty, user enthusiasm, and the communication between people (Laurie & Mortimer, 2011). The introduction of an original and creative design related to the paper pandas, and the creation of opportunities for social interaction, are some of the features making this project quite appealing to the general audience. Many marketing experts long before have recognised synergism and originality as important concepts behind the introduction of a good marketing strategy; the incorporated effect of each effort would force the marketing communication to become more effective (Laurie & Mortimer, 2011). In this way, originality and creativity can enhance the brand image and popularity of companies that consider the importance of endorsing those concepts (Kelm, 2011). Communication, especially if it is done in an original manner, also represents a significant driver of marketing communication activities. Communication, as seen in the paper panda project, is a fundamental element which allows the creators of the project to connect with the audience (Duncan & Mulhern, 2004). This simply occurs through communicating of ideas and seeking to establish particular perceptions of these original paper pandas introduced in a quite creative way. With the rapid development of technology, modern organizations can utilise different communication channels to attract a significant number of customers. As mentioned, the role of social media platforms is important in the process of facilitating organisational communication (Kelm, 2011). The creators of the paper panda project have obviously ensured the creative application of a relevant marketing planning platform in a direction of expanding the positive impact of communication on all stakeholders (Ng, 2014). Commu nication has a strategic role in contemporary organisations. It is important to emphasise its priority of expanding particular marketing activities through the development of diverse communication channels. The emphasis is to deliver a consistent and properly structured message about the original project. Creativity is basically the application of better ways of solving organisational problems. The ability of an organisation to change in the environment provides the degree of elasticity and adaptability in all kinds of situations through creativity (Laurie & Mortimer, 2011). Originality means that a company has promising financial prospects that will ensure increase in profits. It means that whatever changes occur in the market, the company will continue to grow by providing the required services, hence increasing its market share and in the end have high revenues. Thus, originality and creativity can be used as adequate measures of performance as related to the paper panda project (Ng, 2014). It is important to mention that this project is quite flexible and has produced the necessary positive effects that original and creative projects usually produce in the audience. This paper discussed the role of originality and creativity, which have been indicated as essential principles of a good marketing strategy (Duncan & Mulhern, 2004). Details about the paper panda project have been provided, as this information was closely related to the dimensions of originality and creativity (Kelm, 2011). The paper focused on explaining how the paper panda project ensured the use of originality and creativity in the sense that no one has ever done a similar project. In conclusion, the success of this project points out that marketing managers have demonstrated the implementation of a proper marketing strategy combining the dimensions of originality and creativity. References Duncan, T. & Mulhern, F. (2004). A white paper on the status, scope and future of IMC. New York: McGraw-Hill. Gronroos, C. (2004). The relationship marketing process: Communication, interaction, dialogue, value. Journal of Business and Industrial Marketing, 19(2), 99-113. Kalamas, M., Mitchell, T., & Lester, D. (2009). Modeling social media use: Bridging the communication gap in higher education. Journal of Advertising Education, 13, 44-57. Kelm, O. R. (2011). Social media: It’s what students do. Business Communication Quarterly, 74, 505-520. Kitchen, P. J. & Schultz, D. E. (1999). A multi-country comparison of the drive for IMC. Journal of Advertising Research, 39(1), 21-38. Laurie, S. & Mortimer, K. (2011). ‘IMC is dead. Long live IMC’: Academics’ versus practitioners’ views. Journal of Marketing Management, 27(13/14), 1464-1478. Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40(7), 1153-1159. Ng, P. (2014). 1600 pandas haunt attention! Harpers Bazaar. Retrieved from http://www.harpersbazaar.com.hk/lifestyle/entertainment/1600-pandas-hong-kong-tour-timetable-2014 Porcu, L., del Barrio-Garcia, S., & Kitchen, P. (2012). How Integrated Marketing Communications (IMC) worksA theoretical review and an analysis of its main drivers and effects. Comunicacion Y Sociedad, 25(1), 313-348. Reid, M. (2005). Performance auditing of integrated communication (IMC) actions and outcomes. Journal of Advertising, 34(4), 41-54. Thun, J. H. (2010). Angles of integration: An empirical analysis of the alignment of internet based information technology and global supply chain integration. Journal of Supply Chain Management, 46(2), 30-44. Vance, K., Howe, W., & Dellavalle, R. P. (2009). Social internet sites as a source of public health information. Dermatologic Clinics, 27(2), 133-136.

The Platonic and Aristotelian Views on the Role and...

Introduction Women’s rights and societal roles have varied throughout history. Yet, a common theme that is notable across many times and cultures is the notion that women are inferior to men. In ancient Greece, the opinion toward women followed this trend, and women were often overlooked in how they could contribute to society. It was rarely considered that the traits women share could be of use beyond their household duties. In this essay I will analyze the Platonic and Aristotelian views on the role and status of women. Although Plato and Aristotle had distinct beliefs on what women could contribute to the collective well being of society, they shared similar opinions about the genuine status that women had in comparison to men. The†¦show more content†¦In the Republic of Plato, Plato’s views are described through his teacher Socrates, and it is in Book V of the Republic that Plato’s view on the role of women is illuminated. The discussion until this p oint in the Republic had concerned the search for justice within the city and within the soul. At the end of Book IV, justice in the city was found within the principle of specialization, that each should adhere to the work they are best suited for. Likewise, justice within the individual was discovered within the tripartite structure of the soul, and resonated when the rational part of the soul ruled over the spirited and appetitive sections (Republic 440c-445e). Although the search for justice at the city-level and within the individual had been found the question of justice led into the further discussions of equally fundamental questions. In Book V the discussion delved into the idea of a community of women and children. This proposal had arisen from Socrates’ discussion of the lifestyle of the guardian class. The societal structure that Plato offered contained three main classes: The workers, auxiliary and the guardians. He advanced the view that although society must contain all three, it was the guardian class that possessed the wisdom and truth within society; therefore those within the guardian class must be brought up with the utmost care. Since the guardian class was so fundamental to the good of the community those within it hasShow MoreRelatedLanguage and the Destiny of Man12402 Words   |  50 Pagesof patristic inspiration. However, the later history of ideas was not sympathetic to Descartes: nowadays, when one looks up the term â€Å"metaphysical dualism† in dictionaries or glossaries, even in the studies of prestigious researchers, one will find views similar to those of the unfaithful disc iple Regius. The resilience of this locus obscurus is explained both by the power of a new mode of interpreting discourse (as technical or logical analysis) and by the ever more privileged position of the readerRead MoreCompare and Contrast Functionalism and Structuralism14315 Words   |  58 Pagesanother psychologist, Frances Cherry (Cherry 2007), drawing upon feminist theory, argued that the sexist assumptions, prevalent in the 1960s, were a more likely explanation of what happened. In those days, she said, a lot of men’s violence towards women was not really treated as a crime. The police in the USA and the UK usually treated attacks like this – even very violent ones – as ‘domestic’ incidents and hence private matters. Worse, common wisdom at that time assumed that any woman stupid or brazenRead MoreA Picatrix Miscellany52019 Words   |  209 Pagesthe understanding of matters divine, natural and moral, and on the other as the premise for mag ic, which is its conclusio. In the first section there are verbal echoes of al-Fà ¢rà ¢bà ®Ã¢â‚¬â„¢s Classification of the Sciences (Ihsà ¢ al-’Ulà »m) and the Neo-Platonic doctrines of the pseudo-Empedocles. The chapter ends with an excursus on the definition of some logical concepts, suggested by the word conclusio. Chapter 2 gives a definition of magic according to the Ihwà ¢n al-Safà ¢Ã¢â‚¬â„¢, and of talismans according toRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagesactualized in analysis). The work of the contemporary French linguist Andrà © Martinet provides the author with more methodological concepts (see Elements of General Linguistics, translated by Elizabeth Palmer. London: Faber Faber, 1960; also, A Functional View of Language, Oxford University Press, New York, 1962). Especially important is Martinet s theory of double articulation, according to which the potentially unlimited number of linguistic statements a language system may express is derived from a few